NATIONALьNYE PROGRAMMY BBB OBъYVLYYT 91 CLENA PULA VYDAYSIKSY EKSPERTOV DLY NATIONALьNOGO SOVETA PO REKLAMNOI EKSPERTIZE 2023 GODA

McLean, VA - 10 YNVARY 2023 GODA - NATIONALьNYE PROGRAMMY VVV SEGODNY OBъYVILI 91 CLENA PULA NATIONALьNOGO SOVETA PO RASSMOTRENIY REKLAMY 2023 GODA, APELLYTIONNOGO ORGANA SISTEMY SAMOREGULIROVANIY REKLAMNOI INDUSTRII SSA.

CLENY PULA NATIONALьNOGO SOVETA PO RASSMOTRENIY REKLAMY, OTOBRANNYE S UCETOM IK AVTORITETA I OPYTA V SVOIK OBLASTYK, OBESPECIVAYT NEZAVISIMUY EKSPERTNUY OTENKU DLY OBESPECENIY PRAVDIVOSTI I TOCNOSTI NATIONALьNOI REKLAMY I SPOSOBSTVUYT DOBROVOLьNOMU SOBLYDENIY RESENII SAMOREGULIROVANIY.

OSNOVANNYI V 1971 GODU, NATIONALьNYI SOVET PO RASSMOTRENIY REKLAMY OBESPECIVAET APELLYTIONNYI PERESMOTR RESENII NATIONALьNOGO OTDELA REKLAMY I OTDELA PO RASSMOTRENIY DETSKOI REKLAMY NATIONALьNYK PROGRAMM VVV. BOLEE CEM V 90% SLUCAEV KOMPANII DOBROVOLьNO VYPOLNYYT VSE REKLAMNYE REKOMENDATII. V SITUATIYK, KOGDA REKLAMODATELь NE PREDPRINIMAET DOBROSOVESTNYK USILII PO IZMENENIY ILI PREKRASENIY REKLAMY V SOOTVETSTVII S REKOMENDATIYMI, DELA PEREDAYTSY V SOOTVETSTVUYSII REGULIRUYSII ORGAN. ETI REKLAMNYE PROGRAMMY - TRI IZ BOLEE CEM DESYTKA PROGRAMM SAMOREGULIROVANIY, OTVETSTVENNOSTI I RAZRESENIY SPOROV NEZAVISIMOI NEKOMMERCESKOI ORGANIZATII BBB National Programs.

V 2023 GODU V SOSTAV PULA EKSPERTOV VKODIT 91 VYDAYSIISY LIDER IZ TREK RAZLICNYK KATEGORII:

• NATIONALьNYE REKLAMODATELI
• REKLAMNYE AGENTSTVA
• OBSESTVENNYE CLENY (AKADEMIKI I DRUGIE PREDSTAVITELI OBSESTVENNOGO SEKTORA)

APELLYTIONNAY KOLLEGIY NATIONALьNOGO SOVETA PO REKLAMNOI EKSPERTIZE OBYCNO SOSTOIT IZ PYTI CLENOV IZ PULA, PRICEM V KAZDUY KOLLEGIY VKODYT TRI PREDSTAVITELY NATIONALьNOI REKLAMY, ODIN PREDSTAVITELь AGENTSTVA I ODIN PREDSTAVITELь OBSESTVENNOGO SEKTORA.

NOMINATII V CLENY APELLYTIONNOI KOMISSII NATIONALьNOGO SOVETA PO REKLAME VYDVIGAYTSY ASSOTIATIEI NATIONALьNYK REKLAMODATELEI (ANA), AMERIKANSKOI ASSOTIATIEI REKLAMNYK AGENTSTV (4A\'s), AMERIKANSKOI REKLAMNOI FEDERATIEI (AAF), BYRO INTERAKTIVNOI REKLAMY (IAB) I NATIONALьNYMI PROGRAMMAMI BBB. PERVONACALьNYI SROK POLNOMOCII SOSTAVLYET DVA GODA, I KAZDYI CLEN IMEET PRAVO BYTь PERENAZNACENNYM ESE NA DVA DVUKLETNIK SROKA. V ETOM GODU K 69 LITAM, VERNUVSIMSY NA SVOI POCETNYE DOLZNOSTI, PRISOEDINILISь 22 NOVYK CLENA.

"Y BLAGODAREN NASIM PARTNERAM IZ OTRASLEVYK ASSOTIATII, V CISLO KOTORYK V ETOM GODU TAKZE VKODIT BYRO INTERAKTIVNOI REKLAMY, ZA VYDVIZENIE KANDIDATUR RAZNOOBRAZNYK I TALANTLIVYK CLENOV PULA NATIONALьNOGO SOVETA PO REKLAMNOI EKSPERTIZE 2023 GODA", - SKAZAL ERIK D. RAISIN, PREZIDENT I ISPOLNITELьNYI DIREKTOR BBB National Programs. "DLY MENY BOLьSAY CESTь PRIVETSTVOVATь NASIK NOVYK I VNOVь IZBRANNYK CLENOV SOVETA, KOTORYE V 2023 GODU BUDUT POMOGATь RAZRESATь SPORY O PRAVDIVOSTI REKLAMY I UKREPLYTь DOVERIE POTREBITELEI".

SLEDUYSII SPISOK CLENOV SOVETA NATIONALьNYK PROGRAMM BBB NA 2023 GOD.

NOVYE CLENY PULA EKSPERTOV

NOVYE OBSESTVENNYE CLENY

• DZEFFRI DZ. MATIEVSKII, DOKTOR FILOSOFII, PROFESSOR, FAKULьTET INFORMATIKI, DIZAINA I ZURNALISTIKI, KREITONSKII UNIVERSITET

NOVYE CLENY AGENTSTVA

• SELESTA KASL, EVP, RUKOVODITELь OTDELA ISSLEDOVANII I IZMERENII, Amplifi USA
• DEVID LEIN, SOUCREDITELь, LevLane
• PEGGI NORDIN, GENERALьNYI DIREKTOR, Starmark
• ENDI PREI, OSNOVATELь & GENERALьNYI DIREKTOR, Praytell
• SARON TALLAK FOGELьPOL, PREZIDENT & GLAVNYI ISPOLNITELьNYI DIREKTOR, MHP/Team SI

NOVYE CLENY REKLAMNOI GRUPPY

• LINN BARTRON, VITE-PREZIDENT, GLOBALьNYI POTREBITELьSKII MARKETING, Gen Digital Inc.
• LORA BRYIK, VITE-PREZIDENT PO MARKETINGU, Serta Simmons Bedding
• STIVEN KASSELL, DIREKTOR PO MARKETINGU & Brand Officer, Point32Health
• METT KASSELTON, VITE-PREZIDENT PO MARKETINGU I VZAIMODEISTVIY S POTREBITELYMI, Trinity Health
• DZILL KRESS, DIREKTOR PO MARKETINGU I OPYTU, H & R Block
• NIKOLь DYBOUZ, VITE-PREZIDENT I RUKOVODITELь OTDELA MARKETINGA Schlotzsky\'s, Focus Brands
• REBEKKA DYK, RUKOVODITELь OTDELA PORTFELьNOGO MARKETINGA, PLATFORM I PARTNERSTV, Mondelez International
• FERNANDO ERRERA, VITE-PREZIDENT PO MARKETINGU Imaginarium &, Sun-Maid Growers of California
• IVONN KINSER, VITE-PREZIDENT PO MARKETINGU I INNOVATIYM, Avocados from Mexico
• DEVID LI, STARSII GLOBALьNYI DIREKTOR PO LITENZIROVANIY I KULьTURNOMU MARKETINGU, Kellogg
• LINDA LI, GLAVNYI DIREKTOR PO MARKETINGU, PITANIE & NAPITKI, Campbell Soup Company
• FIL MAKUOTERS, STARSII VITE-PREZIDENT, GLOBALьNYI LICNYI UKOD ZA ZDOROVьEM, Procter & Gamble
• KEVIN L. MILLER, DIREKTOR PO MARKETINGU, The Fresh Market
• BRED MORANCEK, RUKOVODITELь OTDELA GLOBALьNYK INTEGRIROVANNYK SMI, Kimberly-Clark Corp.
• DANA PERIS, DIREKTOR PO MARKETINGU, Canidae Pet Food
• KRIS FILLIPS, VITE-PREZIDENT PO PRODAZAM BRENDIROVANNOGO KONTENTA & Strategy, Realtor.com

VOZVRASAYSIESY CLENY OBSESTVENNOSTI

• DZENNI BUSKORN, DOTENT PRAKTIKI, RUKOVODITELь REKLAMNOI PROGRAMMY, UNIVERSITET STATA TEKAS
• MARGARET (MEG) S. KEMPBELL, PROFESSOR MARKETINGA, PREZIDENTSKAY KAFEDRA ANDERSONA V OBLASTI DELOVOGO ADMINISTRIROVANIY, SKOLA BIZNESA, KALIFORNIISKII UNIVERSITET, RIVERSAID
• DEBRA (DEBBI) M. DESROCERS, BAKALAVR NAUK, M.B.A., Ph.D., STARSII PREPODAVATELь MENEDZMENTA, DIREKTOR ISSLEDOVANII MRes V OBLASTI MENEDZMENTA, MARKETINGA, BIZNESA & OBSESTVA, TENTR BIZNESA, ORGANIZATII I OBSESTVA (CBOS), UNIVERSITET BATA
• ALLEN GARSI, ADъYNKT-PROFESSOR TIFROVOGO ISKUSSTVA, Sybil T. J. Frederick Patten Endowed Professor, Director, LaPIXEL Digital Arts & Media Academy, Designer/Facilitator, IdeaSpace, Department of Arts and Media - Digital Arts Program, Louisiana State University Shreveport
• NENSI DZ. GREI, KLINICESKII DOTENT, SKOLA BIZNESA P. KERI, UNIVERSITET STATA ARIZONA
• TIMOTI KENDRIK, DOTENT KAFEDRY REKLAMY, SKOLA ZURNALISTIKI & MASSOVOI KOMMUNIKATII, GOSUDARSTVENNYI UNIVERSITET SAN-KOSE
• GLINNIS M. DZONSON, DOTENT MARKETINGA, KOLLEDZ MORKAUS
• ELIS KENDRIK, PROFESSOR REKLAMY, YZNYI METODISTSKII UNIVERSITET
• PEG MERFI, DOTENT, FAKULьTET KOMMUNIKATII, SOVETNIK AAF AdClub, KOLUMBIISKII KOLLEDZ CIKAGO
• DZOEL M. NIKOLS, M.B.A., DOTENT, FAKULьTET ZURNALISTIKI I STRATEGICESKIK MEDIA, UNIVERSITET MEMFISA
• DANIELь DZON PETEK, SOVET DIREKTOROV PO OBRAZOVANIY, AAF, PREPODAVATELь REKLAMY, UNIVERSITET STATA VASINGTON
• LARRI PAUELL, PROFESSOR, SOVETNIK Lindsey Asp, REKLAMA & SVYZI S OBSESTVENNOSTьY, KOLLEDZ GEILORD, UNIVERSITET OKLAKOMY
• DZAN LEBLANK VIKS, PROFESSOR & ZAMESTITELь PREDSEDATELY, SKOLA ZURNALISTIKI I STRATEGICESKIK MEDIA, UNIVERSITET ARKANZASA

VOZVRASAYSIESY CLENY AGENTSTVA

• VENDI OLDRIC, EVP, UPRAVLYYSII PARTNER, Universal McCann
• MAIKL BASSIK, OSNOVATELь & CEO, Axel Solutions, LLC
• BRED BENNETT, Chief Firestarter, Wildfire
• SKOTT BISOFF, SVP Client Director, Canvas World Wide
• ALLEN BOSVORT, PREZIDENT, EP Co
• LORA DZIN BREKEN, PREZIDENT/COO, Palisades
• DIN BRODKED, GENERALьNYI DIREKTOR, broadhead.
• DZEFFRI BANTIN-MLADSII, PREZIDENT &
• DZEFFRI BANTIN-MLADSII, PREZIDENT/COO, Palisades PREZIDENT & CEO, The Buntin Group
• BRED KASPER, ISPOLNITELьNYI DIREKTOR, Heart and Soul Marketing
• DZEISON CEBIB, GM, The Americas, System1
• BRENDON KUK, GLOBALьNYI PARTNER, Global Chief Marketing & Reputation Officer, FCB
• STEFANI KROKETT, PREZIDENT & COO, Mower
• STIV ERIK, OSNOVATELь & PREZIDENT, Erich & Kallman
• FEI FERGYSON, SOVLADELET & Co-CEO, Burrell Communications
• MARINA FILIPPELLI, GENERALьNYI DIREKTOR, Orci
• KERI KETC, UPRAVLYYSII DIREKTOR, Hart MDB
• PATRIK KISS, PREZIDENT, BSSP
• DZEFF LARSON, PREZIDENT/COO, Mediassociates
• VIKTOR LI, PREZIDENT, Advantage Unified Commerce, Advantage Solutions
• LUIS-MIGELь MESSIANU, OSNOVATELь, Creative Chairman & CEO, Alma
• BOB MORRISON, CEO, Morrison Agency
• KRISTA NIKOLSON, President, Motive
• INGRID OTERO-SMART, President/CEO, Casanova//McCann
• DEIV RONK, INZENER PO MARKETINGU, The Shipyard
• TOM STAIN, PREDSEDATELь I GLAVNYI KLIENTSKII DIREKTOR, Stein IAS
• DAFF STYART, GENERALьNYI DIREKTOR, GSD & M
• MEREDIT VOGAN, GENERALьNYI DIREKTOR, Vladimir Jones
• AARON UOLTON, GENERALьNYI DIREKTOR, Walton Isaacson

VOZVRASENIE REKLAMNYE CLENY

• NIKOLь EPPL, SOPREDSEDATELь KOMITETA ANA PO RABOTE S AGENTSTVAMI, BYVSII RUKOVODITELь GLOBALьNOGO STRATEGICESKOGO UPRAVLENIY AGENTSTVAMI, Kimberly-Clark Corporation
• KOMI BATTIVALLA, STARSII DIREKTOR PO MARKETINGU - GLOBALьNOE MARKETINGOVOE PREVOSKODSTVO, PepsiCo Global
• MAIY BETTL, DIREKTOR PO MARKETINGOVOI RAZVEDKE, Macmillan Publishers
• ADAM BENAROIY, DIREKTOR PO GLOBALьNYM MEDIA-VOZMOZNOSTYM & Operations, Johnson & Johnson Consumer Health
• KATRINA BOTT, STARSII DIREKTOR PO GLOBALьNOMU STRATEGICESKOMU SORSINGU, Capri Holdings Limited
• DENIS BUDNEVSKI, DIREKTOR PO MARKETINGU, AGENTSKOI STRATEGII I PROIZVODSTVENNOI TRANSFORMATII, Verizon
• AMI BAITELL, STARSII MENEDZER PO MARKETINGU, D., GLOBALьNYI VITE-PREZIDENT PO ISSLEDOVANIYM, RAZRABOTKAM & INNOVATIYM, S. C. Johnson & Son, Inc.
• DZON FREDETT, RUKOVODITELь OTDELA BRENDA I MARKETINGA, KORPORATIVNYE VOPROSY, Con Edison
• KETRIN FRILEI, GLOBALьNYI RUKOVODITELь OTDELA MEDIA & Digital, ZAKUPKI, Novartis
• LINDA GARIB, DIREKTOR PO BRENDU I KORPORATIVNYM KOMMUNIKATIYM, Wolters Kluwer
• DANIELь GLANT, BYVSII RUKOVODITELь OTDELA SPONSORSTVA I STRATEGICESKIK PARTNERSTV, AIG
• LI KSIEK, RUKOVODITELь OTDELA GLOBALьNOGO CRM & Digital Experience Acceleration Lead, Johnson & Johnson Consumer Health
• ALIY KEMET, STARSII VITE-PREZIDENT PO GLOBALьNOI KREATIVNOI & TIFROVOI TRANSFORMATII, McCormick & Company, Inc.
• VALERI LAIT, BYVSII MENEDZER PO PROIZVODSTVU VESANIY, Verizon Communications
• DZIM LOU, PREZIDENT, Rip Van
• IEN MAKDONALьD, GLOBALьNYI KATEGORIINYI MENEDZER, MARKETINGOVYE ZAKUPKI, Edgewell Personal Care Brands
• RENI MILLIARESSIS, DIREKTOR PO SMI, Colgate-Palmolive
• DZEISON MORROS, VITE-PREZIDENT, RUKOVODITELь OTDELA INTEGRIROVANNOGO MARKETINGA, Edison Properties
• GERI P. OSIFCIN, GENERALьNYI DIREKTOR I GENERALьNYI DIREKTOR PO GIGIENE SSA, Reckitt Benckiser
• DZASTIN PARNELL, VITE-PREZIDENT PO MARKETINGU, STRATEGII & ESG, Mondelez International, Inc.
• SIMONA RABSATT BATLER, DIREKTOR PO GLOBALьNOMU SORSINGU - MEDIA, Visa
• ERIN SILьVER, DIREKTOR PO SOTIALьNYM MEDIA I MARKETINGU ROSTA, Exclusive Resorts
• AMI SPIRIDAKIS, VITE-PREZIDENT PO MARKETINGU, Target Corporation
• KVAN IIM, DIREKTOR, RUKOVODITELь OTDELA UPRAVLENIY GLOBALьNYMI AGENTSTVAMI, Citi
• DAG ZARKIN, VITE-PREZIDENT, DIREKTOR PO MARKETINGU, Pearle Vision

UZNAITE BOLьSE O NATIONALьNOM SOVETE PO PROVERKE REKLAMY ZDESь.

O NATIONALьNYK PROGRAMMAK BBB: NATIONALьNYE PROGRAMMY BBB - ETO MESTO, KUDA OBRASAYTSY KOMPANII, CTOBY POVYSITь DOVERIE POTREBITELEI, A POTREBITELI BYLI USLYSANY. NEKOMMERCESKAY ORGANIZATIY SOZDAET BOLEE SPRAVEDLIVOE IGROVOE POLE DLY BIZNESA I LUCSII OPYT DLY POTREBITELEI POSREDSTVOM RAZRABOTKI I REALIZATII EFFEKTIVNYK PROGRAMM PODOTCETNOSTI TRETьIK LIT I RAZRESENIY SPOROV. BBB National Programs KURIRUET BOLEE DESYTKA VEDUSIK NATIONALьNYK OTRASLEVYK PROGRAMM SAMOREGULIROVANIY I PRODOLZAET RAZVIVATь SVOY RABOTU I UVELICIVATь SVOE VLIYNIE, PREDOSTAVLYY REKOMENDATII DLY BIZNESA I SPOSOBSTVUY RASPROSTRANENIY PEREDOVOGO OPYTA V TAKIK OBLASTYK, KAK REKLAMA, MARKETING, ORIENTIROVANNYI NA DETEI, RAZRESENIE SPOROV, AVTOMOBILьNYE GARANTII, KONFIDENTIALьNOSTь, A TAKZE V NOVYK OBLASTYK.CTOBY UZNATь BOLьSE, POSETITE SAIT bbbprograms.org.

KONTAKT:

EBBI KILLS, DIREKTOR PO KOMMUNIKATIYM NATIONALьNYK PROGRAMM VVB703.247.9330 / [email protected]